Strategies are never limited up to marketing. Those can also be associated with your daily funny thoughts that can grab one’s attention.
To make a cake business highly profitable, implementing the marketing technique is crucial of course. Additionally, delivering your thoughts on a daily basis will keep on feeding the potential customers’ wit.
This info guide will assist you in adapting to both marketing and sensible methods of growing a cake business.
Our all-time successful strategy really works admirably. We encourage the new business establishers to inaugurate the store or shop at least a few days prior to festivals. People during this period are willing to go out to find what’s new in the market to try out. And bakery to confectionery preparation is done with a true dedication for family, friends, and relatives. The success rate of reaching more customers is higher in this phase of shopping.
Well, this does not mean the other sessions in the year aren’t suitable. You could probably start a cake business anytime without really thinking of perfect timing.
Just to say, festivals are more tempting. And for businesses, they are the jackpots. And to celebrate it to the fullest, people don’t think of cost-cutting but spending fearlessly.
Doing cake-making business from home?
Still, you don’t need to overthink about the perfect time to start. All you need to do is prepare yourself to do comprehensive marketing and win most of the orders.
Get Inflatable Promotional Anchored
You might’ve never seen an inflated cake just like food businesses use inflated balloons, noodle man or other props. The outdoor strategy is a clear signal of “there’s something new in the market“.
Once you set the inflatable promotional outside your house. You won’t even need to discuss your business with the neighbors. There is the highest possibility every car in the suburb passing by your house will be aware of it. Just be careful of maintaining the inflated prop from swaying on the road. Keeping a safe distance would be smart.
How to go about inflated outdoor promotion?
The primary step of anchoring the tool is planned. Now the message you want to deliver should be clear and concise. If you find it difficult what message to deliver? You may contact the team and ask for a suggestion.
Get The Website Ready!
Developing a website is the ultimate way to keep your business alive.
No matter what other marketing activities you do. Creation of a website and marketing your products through it is just enough at the introductory stage.
When you launch your newly registered website. Strat adding some cake products with essential description, flavors, price and related details. One of the methods to promote your cake items is by optimizing the product page through SEO.
SEO is the technique where the site is ranked in the search engine. And your website starts gettng some organic traffic. This process is effective but slow in nature.
Untill you get sufficient amount of visitors from Google Search or similar search engines. Promote it opting for PAID Ad Campaign within Google Ads.
Establish Your Own Blog Within The Website
Blogging brings tons of traffic to the site if published consistently. This traffic does increase the conversion rate depending on how you write and encourage them to buy.
As you might be aware of that you can start publishing blog posts from your website. Generally, ecommerce websites has 3 phases.
- The online front-store where you display all your valuable products.
- Blog section where new topics are published as a knowledge base.
- Admin – The backend of the website where you edit the site.
Don’t write all of the posts for making conversion. But make some really helpful data, so user would love visiting your site again.
Publish at least 3 blog posts in a week. As rest of the time you need to spend utilizing other channels of marketing. And importantly, delivering quality cakes.
Some entrepreneurs to outsource the content writing task to freelancers to keep growing the blog.
Moreover, Accumulate email subscribers for offers. So you get an opportunity to send over the newsletters with discounts or offers on events and festivals.
Be Socially Available
Nothing much! Just create your business pages or accounts on these 2 platforms: Facebook and Pinterest.
For now, these networks are strong and effective.
Creating account on other social platforms such as Instagram, TikTok or similar won’t be a harm. But those rarely bring the business to you.
ADD MY BUSINESS To Australian Street
Australian Street emphasizes more on the promotion of reputed businesses in Australia. You may either add your business following the protocol or choose the promotional options available.
Objective of ‘AustralianStreet’ is to add your business story and essential data to the listing. And making it available on the search engine. Further, we do add your sponsor links and elements within our popular posts. This reduces the reach-gap between the potential customers and your business.
Apply Cumulative Techniques
These techniques include listing your site into helful platforms.
- Google My Business (you’ll have to verify your business on receiving a verification code via post).
- Add business to several directories in Australia. (WhitePages, Bing Places, Yelp, etc).
Set-Up a YouTube Channel
In the coming weeks, Google will substentially focus on visual content through its updated MUM algorithm. This AI functionality is 1000 times more stonger than the current one.
It’ll not only emphasize on the text content available on your site but on Videos, Images and files as well.
Start your YouTube channel before your competitors take over the opportunity. With the help of YouTube, you can promote the promotional video through Ad campaign.
If you are unaware of how to create a promotional video? Ask our team to help your video get created as per your budget. Else, get it done through a freelance portal.
Expect the higher views and watch rate, as people normally don’t skip the food related ads in the first place.