During the integration of Afterpay into several of our customers’ Shopify businesses, the same question was asked again. How much do Afterpay charge retailers and e-commerce websites? Because of this, we set out to find out more information.
According to the merchants, generally, Afterpay charge retailers 30 cents per transaction. And the transaction volume charges vary between 4 and 6 percent (%).
For clients who want to purchase something but can’t afford it right now, Afterpay is a great option. The consumer doesn’t have to deal with the whole financial burden of purchase all at once. Since repayments are spaced out across monthly installments. No interest or fees are owed by the consumer (unless the payment is made late, then late fees apply).
Using this service allows merchants to give clients payback options while still being paid immediately (they take the risk).
Do you know how and why they generate money using Afterpay? As a result of utilizing the portal, Afterpay charge retailers around 30 cents for every transaction. Plus a commission that fluctuates depending on the amount and volume of the transactions. The smaller your % charge will be the more you sell, at a greater value. The cost varies from 4% to 6% depending on the transaction volume. However, despite the higher price, the advantages may surpass the greater expenditure.
Currently, they operate with Shopify, WooCommerce, Neto, and Magento and take credit and debit cards supplied by Mastercard and Visa Australia.
5 Reasons Why Your Business Should Use Afterpay
Here’s why you should consider Afterpay for your business:
Customers are increasingly using Afterpay, particularly in the online fashion industry. Customers are increasingly choosing this method of payment as more online retailers offer it. If a consumer is unfamiliar with Afterpay, they are urged to sign up from inside the online store. To become a member of Afterpay’s ecosystem, customers become more aware of stores that provide this service. This increases their likelihood of purchasing and even increases their spending. It also decreases the danger of fraud linked with credit card transactions in online stores.
Keep in mind how much buyers are willing to pay for your goods and how they shop online. Even if it wasn’t provided, would the buyers have purchased anyway? Is that % you just gave away for free?
Only by testing it out in your own business can you tell whether it increases conversions. And increases the value of each sale.
How Does Afterpay Make a Profit?
When an Aussie fintech unicorn takes on the globe, I’m happy to be an Aussie. A company that is altering the way people think about credit.
In contrast, the financially conservative accountant in mine despises it. For profit-seeking companies who promote consumerism to millennials and GenZers, this is the business.
Smashed avocado toast & housing affordability are two of the millennials’ favorite pastimes.
It is part of the problem that I’m a millennial.
So why am I not a client of Afterpay?
I’ve never been a fan of the company.
I’m not the sort of person who buys Yeezys & Supreme crowbars on a whim while staring at my iPhone13 Pro.
I’m not sure whether it’s because I’m an accountant that I can’t appreciate “culture.”
Let’s move on..
When it comes to creating healthy financial habits, Afterpay goes against anything that I believe in. Any interest in this industry has been poisoned by this viewpoint.
I haven’t put any of my personal money in Afterpay for the same reason. I don’t understand why people spend hundreds of dollars on shoes.
This lack of knowledge has come at the expense of a large financial commitment.
Shares of Afterpay (APT) are now trading at more than $115 (AUD) a share. A year and a half ago, the price was around $40.
After multiple blog entries on why I don’t like Afterpay, I finally had the opportunity to investigate the economics behind the company’s success.
To assist me in better understanding Afterpay’s business strategy and the financial levers it uses to create money.
First up, we’ll look at:
- How Afterpay generates its revenue.
- One Metric that may make or ruin the firm is revealed.
- There are a number of danger variables that might transform it into a mundane bank.
How Afterpay Generates Revenue.
Afterpay and other BNPL firms like it make money in two ways:
- Every dollar that is exchanged on the site is charged a % fee by the corporation. Afterpay Income” is a term used to describe this commission rate, which ranges from 3% to 6% depending on the size of its retail partners.
- A late payment fee of $7 to $10 is charged for each late payment by the firm.
As a result, it calls itself a ‘platform,’ since it makes money from both customers and retailers.
Transaction fees will account for 85 percent of total income in FY20.
Income From Afterpay Is Broken down
In order to use Afterpay, merchants must pay a fee, known as Afterpay Income, Afterpay. Between 3% and 6%, this fee is charged. The lower the rate I get the more you use them.
GMV (Gross Merchandise Value) transacted on the platform generated 3.9 percent of the platform’s revenue in FY20.
This shows that some retailers are paying less than 4% of their costs to Afterpay.com.
As a retail firm, if you’re spending more than 4% on Afterpay, it may be time for a pricing check.
There are charges connected with making money using Afterpay.
Afterpay’s Cost of Sale includes:
- In the event of bad debts (customers that are at risk of not paying)
- Other transaction charges may also be included (processing fees)
- Expenses must be paid for (cost of working capital)
Its gross profit margin was 2.25 percent after subtracting these variable costs of sales (NTM).
When you use Afterpay, the corporation makes $2.25 of gross profit for every $100 that you spend.
Is it a positive or negative thing? Let’s find out how volatile these expenses are.
Provisions for Bad Debt
Consumers may use Afterpay as well as other BNPL platforms to get a wide range of flexible financing options. You want the Yeezys, but you don’t have the money to get them. There’s no issue, you may acquire them now and pay for them over the course of six weeks.
If the customers can’t afford the repayments, what’s the alternative? This danger is inherent with Afterpay. Expenses associated with the company. A bad debts expenditure is set aside by Afterpay since they don’t know how many customers will fail on their payments.
In FY20, other transaction charges accounted for a quarter of Afterpay revenue or 1.2 percent of underlying sales. Processing fees account for the majority of these expenditures. Unlike a bank, Afterpay uses third-party payment systems. The financial report does not reveal who these suppliers are, but one may infer that it is Visa or Mastercard…the exact competition they are seeking to disrupt? To which I’ll return.
Costs of Financing:
Working capital is a major issue for Afterpay, as it is for other firms. Afterpay requires money to cover the six-week gap between the time it pays shops and the time it is paid by customers.
Let’s take a closer look at this. If you purchase a $1,000 pair of Yeezys via Afterpay, you’ll be able to pay them off over time. The store will be paid $940 upfront, which is $1,000 less a 6% commission, or $940 total. It is the same day when Afterpay takes the initial $250 from the customer. A total of $690 is lost by Afterpay. The remaining $750 will be collected by Aftepay over the course of six weeks.
Afterpay has a $690 shortfall that it needs to fill with outside funding. With the help of Goldman Sachs, CitiBank, Bank of New Zealand, and NAB, the company is able to get the money it needs. From 1.65 percent to 3.2 percent was the average interest rate on these facilities in FY20, according to the data.
Capital Recycling Is How Afterpay Actually Produces Money!
After paying transaction fees, interest, and bad debts, Afterpay’s Net Transaction Margin decreases to only 2.25 percent after all of this.
Do you think it’s all that special?
In other words, nope.
Investors are salivating at the prospect of the BNPL’s business model when this revelation is made public.
It all comes down to how quickly the corporation is able to recycle its cash.
Traditional banks profit from the gap between the interest they charge borrowers (mortgage holders) and the interest they pay depositors (savings and checking accounts) (savers). The net interest margin of most banks is about 2% each year.
While banks make billions of dollars a year, Afterpay earns six weeks’ worth of money in six weeks. Even if a customer pays off their Afterpay debt early, the company still gets paid the same amount of commission.
In fact, consumers who pay off their loan quicker imply that Afterpay may redeploy its cash more quickly, which is beneficial for Afterpay.
For example, let’s imagine that a customer spends $100 every transaction on Afterpay.
This user only uses Afterpay once a year, which means Afterpay earns $2.25 in transaction margin as well as a 2.25% Return on Capital (ROC) before operating expenditures.
However, if a customer uses Afterpay ten times a year, the company earns $22.50. The original $100 borrowed by Afterpay is re-invested with each subsequent transaction. Because the same $100 now generates $22.50 in net transaction dollars annually, the return on capital is now 22.50 percent.
According to Afterpay’s FY20 report, its eldest cohort of customers transacts up to 25 times per year, implying that the company’s oldest users may generate a stunning 56% annual ROC.